Marketing Collateral Design
WALK DVR advocates for a fairer sharing of public space between pedestrians and cars across Hong Kong. Walk DVRC consults, educates and undertakes research on the creation and management of vibrant streets in the areas of Traffic Management, Street Management, Health Benefits, Economic Benefits, Social Benefits and Governance. By making streetscape and lifestyle changes on Des Voeux Road Central as our initial project to improve walkability, we inspire Central and Hong Kong to create more accessible, convenient and pleasant public spaces.
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Task
Help to rebuild a unified visual system with multiple mobility options. Meaning: a single cross platform app with a harmonised UX flow that help people embrace the new identity system through play and interaction.
