Strawberry Festival Logo Design

Inspired by the festival’s original 1980s logo, we set out to modernize the identity without losing the character that made it so special. We preserved its handcrafted charm, bold primary colours, playful strawberry and expressive cursive lettering, while refining the design for today’s applications. This new identity is also a tribute to the original designer, Ray McNeice and to how beautifully the logo lived on vintage festival merchandise. The committee loved the direction, and we’re thrilled with a result that feels fresh, familiar and proudly rooted in Stouffville’s history.